I had the opportunity to travel to Kenya with Living Water international to gather stories and photography for this mass marketing fundraising campaign. In Kenya we met a little girl named Lucy who did not have access to safe drinking water near her home. She walked many miles everyday to collect dirty water for her family that only made them sick. I designed all aspects of this campaign including; homepage banner, landing page, resources, social media, two direct mail letters and emails. This campaign raised a total of $189,017 to help families like Lucy’s gain access to safe drinking water.